What Price Hollywood
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What Price Hollywood

Exploring gender roles
The Lady Eve. 1941. Ira M. Resnick Collection
March 30, 2019 - June 15, 2019
Museum of Modern Art
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Taking inspiration from George Cukor’s 1932 film What Price Hollywood, this exhibition explores the gender roles and relationships displayed in studio-era movie posters. Featuring some 138 posters and lobby cards from collector Ira Resnick and the Museum’s own collection, dating from the silent cinema era through the 1970s, the exhibition highlights ways in which graphic and photographic representation on film posters shaped the moviegoing public’s understanding of romance and sexual engagement.

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