Smiling and larger than life, the perfectly styled single woman of the future gazes out at us. Her light-drenched luxury apartment in a glass-fronted skyscraper towers over a futuristic urban panorama. By now, we’ve long grown accustomed to such oversized advertisements and colorful billboards in the public space, to the point where we hardly notice them, at least not consciously. But still, such images cleverly play on our hopes and desires. They promote the glossy opportunities an urban life promises, albeit one that has come to seem suspiciously interchangeable across the world’s metropolises.